Our MVP lacked core financial functionality. I designed essential features like portfolio summaries, cash-out options, and goal tracking, enabling launch and market validation despite relying on projected data.
I was in a situation where, depending on how I designed it, the exact same asset could tell a radically different story. If an artist needed 100 daily streams on average to meet a goal but was hitting 110, that asset was performing at plus 10%. Even though its current value could be -99.
I was in a situation where, depending on how I designed it, the exact same asset could tell a radically different story. If an artist needed 100 daily streams on average to meet a goal but was hitting 110, that asset was performing at plus 10%. Even though its current value could be -99.
As the designer, I translated confusing statements and vanity metrics into a clear financial story. I developed frameworks to connect streaming virality to dollars earned, making the impact easy to understand.
We went from static QR code, to a single asset card portfolio, and ultimately to launching a legitimate investment product. Focused on the money.
