I repackaged Apple’s design system to create something that fit the luxury wedding niche. These elevated, generic, gray components, mixed with scalable tonal palettes to create visual hierarchy and unlocked the product's unique functionalities.
Streamlined vendor pitching via reusable vendor profiles showcasing key data— bios, offerings, reviews, images—across all 14 vendor categories. Removing the need for custom pitches unlocked the ability to pitch thousands of clients with a single template. The designs removed the need need for lengthy 40 page proposals, subtlety upsold clients on add ons, and dramatically reduced planner overhead.
Streamlined vendor pitching by designing reusable profiles showcasing key data—offerings, bios, reviews, images—across all categories. This enabled planners to efficiently pitch clients with customizable menus, replacing lengthy 40 page proposals and subtly upselling additional services.
Designed and launched planner tools and dashboards in just two weeks. Collaborated with Data, Engineering, and Sales to align client-facing data with planner inputs, creating automations and time-sensitive notifications. Leveraged Material Design to match planners' familiarity with G-suite.
In a month and a half I built a brand, a client facing application, and internal tooling that all aimed at making the planning process and little easier, a little funner and more elegant.
